Analytics & Reporting
Why Dizaly for Analytics
Data only matters if it changes decisions. We set up GA4 properly (not the broken default), tag every event that matters with GTM, and build dashboards your team will actually read.
Then we run conversion audits that surface real friction, and report monthly with insights, not just numbers. If a metric does not drive a decision, it does not make the report.
What's Included
Our Analytics Deliverables
GA4 Setup & Migration
Full GA4 property setup, data stream configuration, and migration from Universal Analytics with historical data.
Google Tag Manager
Clean GTM container with documented tags, triggers, and variables — ready for any marketing team to extend.
Conversion Tracking
Server-side and client-side tracking across Google Ads, Meta, LinkedIn, and your CRM. Accurate attribution.
Custom Dashboards
Looker Studio dashboards built for your team — marketing, execs, engineering — each with the right view.
CRO Audits
Heatmap, session replay, and funnel analysis that finds real drop-off points. Prioritized fix list included.
Funnel Analysis
Full-funnel visualization from ad impression to paid customer, with leak reports and optimization roadmap.
Monthly Reports
Insight-driven reports that explain the why, not just the numbers. Every metric tied to a recommended action.
OUR PROCESS
How We Work
01
Audit
Review every tag, event, and platform integration. Find the gaps, errors, and double-counted conversions.
02
Build
Proper GA4 and GTM setup, custom dashboards, and server-side tracking. Your data foundation gets rock-solid.
03
Interpret
Ongoing reports with clear recommendations, plus quarterly strategy sessions to act on what the data is telling us.
FAQ
Common Questions
We have GA4 already. Do you still help?
Usually yes. Most GA4 setups we inherit have missing events, broken conversions, or duplicate tracking. We audit first and fix what is broken.
Do you work with Mixpanel or Adobe Analytics?
Primarily GA4, GTM, and Looker Studio. We also support Mixpanel and server-side tracking (Segment, RudderStack) for advanced setups.
How do you handle iOS 14 and tracking loss?
Server-side tracking via Meta CAPI, Google Enhanced Conversions, and first-party data capture. Your reports stay accurate after the tracking changes.
What happens after the initial setup?
Monthly insight-driven reports, quarterly strategy reviews, and ongoing support for new events or dashboards as your marketing evolves.